Express of CIHS(Edit No.1)
The annual industry event - China International Hardware Show is meeting you again today.
This year, the show is held under the circumstance that the industry is dealing with slowdown economy, maintaining steady growth, optimizing structure and transforming and upgrading the industry; the show aims to promote the innovation and development results of tools, architectural hardware, locks and a series of traditional hardware businesses. This show is the first exhibition held after the establishment of Fifth Council of China National Hardware Association, and also is the last year held in New International Expo Center in Pudong, Shanghai. Starting from 2015, China International Hardware Show will be moved to the National Exhibition and Convention Center (Shanghai), and will provide enterprises exhibition services at fixed time and location. Meanwhile, in order to create new look of the new exhibition hall, exhibition organizer and partners have made major innovations and adjustments of the exhibition sales mechanism, so as to be well prepared for 2015.
The exhibition will continue to serve exhibitors, purchasers with the greatest passion and the most sincere attitude. We are willing to work together with everyone to welcome the 2014 China International Hardware Show.
Highlights of 2014 China International Hardware Show (CIHS) shine brilliantly
From September 18 to 20, 2014, the hardware industry Grand Gathering of the year- China International Hardware Show (CIHS) will have a new look in Shanghai New International Expo Centre.
Although the hardware show and the kitchen & bath show are separately held this year, the booth area continues to exceed 100,000 square meters. 2680 well-known domestic enterprises from 24 provinces, municipalities and autonomous regions will participate in the exhibition, and the international exhibition area will attract 120 international exhibitors from more than 10 countries and regions, such as Germany, Italy, USA, Japan, Korea, India, Taiwan, etc to attend. German Hand Tools Association, Taiwan Hand Tools Association and other international trade organizations will also lead their subsidiaries to participate in.
This show upholds "our industry, our show" concept. As one of the exhibition organizers, China National Hardware Association guides the healthy development of the industry, implements the national industrial policies, construct "the whole industry chain" operations, and make clearer positioning of the show: high-end positioning, international, refined exhibition invitation services, providing value-added services for exhibitors, building exhibition branding and industry branding and other five highlights.
Highlight 1: high-end positioning of the exhibition
More than 90% of 2600 domestic exhibitors are leading enterprises in the industry, they bring the most advanced technology and the highest quality products, and they represent high-level of Chinese manufacturers.
During the exhibition, the award winning enterprises will be published and appeared together in different display areas; those awards include "The Famous Brand of Chinese Tool Industry", "The Famous Brand of Chinese Wire Mesh", and "China's Top Ten King of Lock"; the display areas are Hardware boutique area, China's outstanding smart lock brand display area, China's quality lock cylinder product display area and excellent tools brand display area.
Highlight 2: high degree of internationalization
Viewing from the layout of global hardware manufacturing industry, taking the manufacturing level of Germany as example, nearly 120 international brands participated in the exhibition, they spot out that China is the most promising consumer market. They are exhibitors from Germany, Italy, the United States, Japan and other more than 10 countries and buyers from 58 countries. Koelnmesse, one of CIHS organizers, revealed that during the 2014 CIHS, "Buying Day” will be held to meet the demands and satisfaction of both manufacturer and buyer parties.
Highlights 3: Intensify investment promotion efforts at any cost
Adhering to the strategic thinking that "professional visitors are the lifeblood of the show", the exhibition buyer recruiting of 2014 CIHS will continue to improve the quantity and quality of professional visitors. In addition to intensify and refine work of various traditional exhibition invitation means, show organizers will also take publicity, investment promotion, local visits, Wechat, exhibition activities as key factors, to approach innovation and work strengthening in a comprehensive way.
Highlights 4: upgrade service levels to enhance exhibition connotation
In order to ensure the accurate number of registered exhibitors, 2014 China International Hardware Show has applied the most advanced intelligent system for visitor registration. Meanwhile, many professional exhibition halls are newly added and relevant supporting activities are held for the exhibition purpose of trade, communication and friend-making.
Highlights 5: Brand show promotes brand enterprises
CIHS as the first hardware exhibition held in Asia-Pacific area, currently enjoys high reputation both at home and abroad. "CIHS" has become a gilded signboard in the exhibition industry. While gathering exhibition brand advantages, the exhibition also vigorously guides brand building direction of exhibitors and actively promotes independent brands of China's hardware industry to go abroad.
Carefully built booths to show exhibitors’ specialties
On September 17 afternoon, the reporter conducted a field visit on "2014 China International Hardware Show" exhibition site, and to know the actual booth construction. Starting from Hall W1, reporters had visited each pavilion and communicated with booth construction personnel from time to time. It is observed that the exhibition construction work is progressing well and nearly ended. The exhibition organizer and partners are actively cooperate with exhibitors during exhibition construction, they collaborate with each other to ensure the successful completion of construction work. In previous years, large exhibitors such as Great Wall Machine, GreatStar Industrial, HBL and Siu Lam, Jinhua exhibition groups and others made grand scenes. It is understood that the exhibitors attach great importance to booth construction since they believe that it is critical to attract more visitors. The exhibitors not only pursue design features but also actively adopt green construction. At the booth of Zhejiang Shenfa Tools Co., Ltd., the staff said that the previous booth was the antique style, this year they follow pastoral style and designed it by their own staffs, the materials are recyclable, environmentally friendly and convenient. Booth of Guangdong Mingmen Door is so impressive, its patchwork arrangement leaves people comfortable feeling, which is very fit for mute lock function.
It is particularly worth mentioning that this time lock pavilion joined the "door category" product display; Spring Group, Wangli Group and Buyang Group, these three door-making enterprises will participate in this exhibition with 500 square meters of the exhibition area. Participation of door-making enterprises is the first exhibition in hardware show, therefore, the three companies pay particular attention to the booth construction, and their booths are look generous, with rich exhibits content.
Reporters also saw that propaganda banners are hanging in corridors and passageways of 2015 CIHS indicating that the 2015 CIHS will move to the National Exhibition and Convention Center (Shanghai).
It is understood that this exhibition has attracted great concern of the international metal industry, and the International Hardware Association (IHA) also sent a congratulatory message for the exhibition, and representative of the Chairman of its Executive Committee of Pakistan Hardware Association has arrived.
Dig into "intelligent", media cooperation upgrades
September 17, the reporters and entourages came to the registration counter, and communicated with staff. It is said that the exhibition organizers will further upgrade the visitor registration link. As Investment & Promotion Unit of CIHS sales agent- www.we-1.com project team said, mobile phone application of 2014 CIHS has completed new version upgrade. With mobile phone application of CIHS, industry professionals will be able to receive the latest show information, event & conference, supply and demand information, caring service and the latest industry trends, etc. at the first time. Through this Zero-distance platform on visiting, you may know detailed information of brands and products, and receive the show information at any time; so you can make a rational visiting route and make your exhibition tour will be more convenient.
Exhibitors and visitors can also search public account "Organizing Committee of China International Hardware Show" by logging Wechat, so as to freely follow the official Wechat public platform. It is understood that the Exhibition Invitation Office has sent invitation emails to existing and potential audiences, and guide them to easily complete pre-registration through the pre-registration function of official Wechat public platform. Pre-registered visitors can enjoy free admission, dedicated channel for pre-registered visitors and one-minute quick admission. They can also follow Wechat message center to have a comprehensive understanding of the latest news, event information, industry big event and consult various matters related to the show at anytime and anywhere.
In addition, the exhibition organizer has also reached cooperation agreement with more than 30 domestic professional media; among which, wujin.hc360.com is the key cooperation unit with the show. Those media will report the exhibition with full and comprehensive coverage, so as to improve the awareness of the exhibition and exhibitors.
List of Important Events
Time Event Place Sponsor
09:30-10:00 Great Wall Machine Zhu Wenjiang book signing ceremony Great Wall Machine booth Great Wall Machine
18:30-21:00 2014 CIHS Opening Reception Dinner 2015 CIHS Opening Ceremony Pudong Grand Ballroom, 3rd Floor, Kerry Hotel China National Hardware Association, Koelnmesse Exhibition China Limited, Hardware & Electrical Chamber of Commerce of the National Federation of Industry and Commerce, Light Industry Branch of China International Trade Promotion Council